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The Importance of Content Marketing and Social Media Mix

(www.servantofchaos.com) - Bryan Person interview with David Alston, VP Marketing for Radian6 who shares his insights around the importance of content marketing. David has a broad professional and personal interest in social media and the role that content marketing plays in lubricating our social/digital interactions. Comments in the seven minute video interview include how creating good content helps you develop a relationship with your customer. Then, how to track that and then be there when they are ready to be a customer.

Submitted By: Editor ( 16 months ago ) Total Views: 414
Category: Content Marketing 101
Tags: content marketing, storytelling, marketing profs, video, interview


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