(www.briansolis.com) - A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer's business."
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