(www.dynamicbusiness.com) - Interview with Chris Marriott, global managing director for Digital Agency Services at interactive marketing company Acxiom. With 15 years of digital marketing experience under his belt, Marriott helps Acxiom’s digital agency deliver services and solutions for companies wanting to acquire and retain customers via email, mobile, web sites, search engines, social media, online advertising and other emerging digital marketing channels. He explains that most small businesses have no idea what social media is, and therefore jump in with no plan. He goes on to explain how to engage with social influencers and engage with consumers on their own level.
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