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(searchengineland.com) - B-to-b marketers may comprehend the basics of search engine optimization, but many continue to make simple mistakes. In this Search Engine Land blog post, Galen DeYoung, managing director of Francis SEO, covers the basic blunders – inadequate site architecture and failing to optimize PDFs of white papers and case studies are two examples – with specific tips on how to correct the error of their ways.
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