(emediavitals.com) - The roles of publishers, advertisers and agencies are becoming less distinct as brands become content creators and publishers become marketing strategists. The Moira Group’s Mark Holdreith calls it “the big muddle.” Now, publishers are taking on more collaborative approaches with agencies and marketers to create programs that connect brands with target audiences. Publishers are finding new ways to leverage their core skills – good journalism, brand reputation, and a focused and somewhat loyal community – into compelling programs for brand marketers.See three possible models for marketing services as well as 10 thoughts for publishers considering a move into marketing services.
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