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Is The White Paper Dead for B2B Marketing?

(pauldunay.com) - Not only does Paul Dunay agree with the Bloom Group that the white paper resembles print and is quickly dying, but he offers some great other content marketing techniques to consider when trying to get you message out there on the web and position yourself as an expert. Great thoughts in the comments as well on is it the content or is it the medium.

Submitted By: Editor ( 3 months ago ) Total Views: 675
Category: eBooks/Whitepapers
Tags: Paul Dunay, Buzz Marketing, whitepaper, white paper, ebook, blog, microsite, online marketing


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