(www.rexblog.com) - While the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your customer, by-passing any third-party media, by providing content that is compelling and engaging and that helps them do their jobs, or that serves their passions. See more in this post.
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