(bit.ly) - If you were a leading destination site on the Web for your category, with more than 100 million page views a month and more than 1.5 million registered users, what would make you want to cannibalize your own business?
Despite The Knot’s success – Company CEO David Liu said more than 80% of the “marrying audience” registers on TheKnot.com – three trends were leading the leadership team to worry about the company’s long-term survival:
1. Internet adoption is beginning to flat line.
2. Viewing consumption of media has shifted. In 2009, time spent on the Internet will drop for the first time.
3. 9 million domains were registered in the second quarter of 2009 – an average of 99,000 a day.
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