(ypulse.com) - Link to a free download of a white paper titled Five Rules to Engaging a New Breed of Consumer. It is written by Mr. Youth and RepNation Media. Each of the five rules is detailed, with supporting insights concluding with core questions every marketer should be asking themselves. The rules include 'niche is the new norm' and 'consumers own brands'. Focuses on Consumer 2.0 and is complete with statistics, charts and detailed explanations.
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