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Dunkin' Run Microsite

(www.dunkinrun.com) - You may actually thing the coffee is steaming on Dunkin' Donuts new "Dunkin' Run," a Web site and iPhone application that allows customers to plan an office coffee run without having to interact with their co-workers. A "Runner" can initiate a group order online, from a mobile device or via an iPhone App, that's free at the App store. Alerts are then sent to the Runner's co-workers, informing them of an impending trip. Participants can look at a menu online and place an order. All orders are then culled onto a single page or screen which the Runner either prints or sends to their mobile device and brings to the nearest Dunkin' Donuts.

Submitted By: Editor ( 14 months ago ) Total Views: 181
Category: Consumer Case Studies
Tags: website, online, consumer, coffee, customer, service, microsite


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