(www.marketingprofs.com) - Great points on the importance of looking long term for your marketing strategy. Calling advertising a short term and uncreative quick fix solution and looking at what consumers really expect from companies and brands. Compares transparency and spectacle, dialogue versus monologue, and more.
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acgraner (3 months ago)
If advertising is so ineffectual, why do manufacturers, retailers and service organizations spend billions each year to advertise and promote their products/services? They are not idiots. They have the facts and figures to prove advertising works, that it continues to be THE single most powerful B2C sales medium. Moreover, good advertising is memorable--more so than a tweet or blog--because of repetition. Does social media work? Yes. PR? Yes. Direct response? Yes. But depending on the audience and the products/services sold, none of them out-perform advertising. Social media and PR may be better in the B2B arena. But when it comes to B2C, I have no desire to have a personal relationship with my ketchup bottle.
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