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Ad Spending Falls At Steepest Rate Since 2001

(www.mediapost.com) - Spending across the media tracked by TNS MI fell 3.7% during the second quarter of 2008, reflecting the worsening of the U.S. economy, and a slackening of demand from major marketers for most major media. The second half of 2008 is expected to rise a little with the Olympics and the election but what will consumer spending do?

Submitted By: kozelka ( 18 months ago ) Total Views: 743
Category: Industry Trends
Tags: economy, finance, spending, advertising


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