(www.channelvmedia.com) - What steps should a company take when it wants to transform its website from an informational, brochure-style one to a lead-generating marketing tool?Well, to begin, they need to stop talking so much about themselves and focus on the information their prospects and clients want to hear. For our most recent web project, we identified eight things that were absolutely crucial to taking what was once an online ad and turning it into a lead generation tool that will keep customers and prospects coming back.
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