(www.clickz.com) - There are few companies that stand out as marketing behemoth's who understand that social media is a continual learning process like Ford does. Ford is constantly taking what they've done in past campaigns, applying the successes, tweaking its efforts, and tossing out what doesn't work. The company isn't married to one medium or relying on just one channel. If it did, its efforts wouldn't reach the masses as the Ford Explorer campaign has. See more in this post.
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