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What Is Custom Publishing?

Custom publishing is a marketing platform that provides relevant information and/or entertainment to a targeted audience, individuals or groups in the quest to establish trust and thought leadership. The objective of custom publishing is to provide value to your audience through transparency that builds meaningful relationships. This non- overt marketing medium gives value to the marketer as well as the intended audience by giving away great content and information to an audience that finds the content meaningful.

Custom media, branded content, private-label media and custom content are terms that are often used interchangeably to describe the custom publishing marketing platform. Custom publishing provides a voice for innovative ideas and positive messaging that contains information and ideas that customers or a specific audience finds meaningful in both customizable print and digital media publishing formats.

In recent years, custom publishing firms that specialize in helping businesses create meaningful content through custom publishing have emerged. These firms provide professional services that help their clients expand their messaging by engaging with communities through content as an alternative to the declining ROI in many direct marketing platforms.

Custom publishing print and digital publishing formats may include several formats such as research content, white papers, newsletters, websites, video content, audio content, blogs, books, e-books, magazines, e-zines, email and others.