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How Do I Start A Custom Magazine?

The to-do list and what not to-do-list on how do you start a custom magazine can both be equally long. Starting a custom magazine begins with developing a content marketing strategy that is based on your business objectives, learning and understanding your target audience and designing a well executed plan crafted to build brand authority and create relationships that generate mutual benefit and trust.

In Joe Pulizzi's blog, 15 Ways to Get the Most Out of Your Custom Magazine, Joe offers sound advice in ways to get the most "bang for your buck" out of your custom magazine content and create multiple avenues for qualified prospects and customers to reach you.

There are as many pitfalls in what not to do in starting a custom magazine as there are reminders of what to do well. The 10 commandments for custom magazine failure offer sage advice in what not to do in starting a custom magazine:

Commandment #1 - Keep Thinking Like a Marketer
Commandment #2 - Talk about Yourself A Lot! - Sell, Sell, Sell
Commandment #3 - Keep Doing the Same Thing
Commandment #4 - Wait for Better Timing to Expand
Commandment #5 - Don't Leverage Free Online Tools
Commandment #6 - Create Multiple Marketing Objectives
Commandment #7 - Ignore Traditional Media in Your Market
Commandment #8 - You Don't Need a Content Audit
Commandment #9 - Let the Customer Figure Out the Action Step
Commandment #10 - Disregard the LEGO Principle

Lego is the undisputed leader in custom magazine success. The Lego Principal is how Lego started a custom magazine in the '80's and has segued that custom magazine into a marketing strategy that drives customer behavior and draws their target audience to them through various content strategies and marketing platforms.

Start your custom magazine strategy with Lego-like vision and content marketing strategies that align your business goals to your audience needs through focusing on your audience and providing valuable content that draws them to you.