Custom Magazine Publishing

Who publishes custom magazines? It could be anyone that wants to share valuable content to a specific audience in order to gain authority, expand brand awareness and build relationships. But deciding if a custom magazine publishing strategy is right for your business should begin with evaluating your objectives, who your target audience is, what you wish to accomplish and of course, the requisite budget.

Almost any business that has a need of sharing information that is relevant and important to their target audience may want to consider custom magazine publishing as part of their content marketing strategy. In Joe Pulizzi's and Newt Barrett's book, Get Content Get Customers, they write extensively about making great content happen and discuss B.E.S.T, a structured approach for  creating a content marketing roadmap.

Custom magazine publishing may be right for any company in which the marketing objectives include:

•    Create lead generation
•    Build brand awareness
•    Increase customer education
•    Build thought leadership
•    Perception Modification
•    Customer Retention
•    Internal Communications
•    Sales Support

Determining whether a custom print magazine or digital custom magazine is right for your business requires understanding your business objectives and your target audiences' behavior. In ReadWriteWeb, a blog that provides analysis of web products and trends, Richard MacManus provides examples and insight into digital custom magazine trends.

But even in this age of the Internet, custom print magazines can still be the right venue for your content marketing project as a viable platform for delivering valuable content and engaging your audience. Budgets begin with a minimum of $40,000 and go up from there. T3 Publishing offers an excellent example of using a custom print magazine as one platform in their overall content marketing strategy.

Custom magazine publishing begins with determining what is your content marketing strategy and how will it generate revenue by drawing customers to your business.

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