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Custom Magazine Publishers Measure Results

Custom magazine publishers measure results on an ongoing basis in order to refine their brand messaging and build important relationships with their readers. Throughout Joe Pulizzi's book, Get Content Get Customers, Joe talks about the importance of custom magazine publishers using the B.E.S.T method in developing a great content strategy.

B.E.S.T. stands for Behavioral, Essential, Strategic and Targeted in finding the intersection between your products/services and the information needs of your customers. Custom magazine publishers understand that the essence of any content marketing strategy is building a relationship with their intended audience. Constantly monitoring how a custom magazine publisher's audience is responding to their content is essential in building meaningful relationships, authority and trust.

Measuring the effectiveness of the content strategy is paramount tocustom magazine publishers in refining how customers respond to their brand messaging and content. King Fish Media in collaboration with HubSpot, Upshot and Junta42 offer A Content Marketing / Custom Publishing Research eBook study that offers custom magazine publishers insight into content marketing beliefs, measurement and where content marketing monies are spent.

Too often, marketers fail to effectively monitor and measure their custom publications. Without a clear purpose to any custom publication, a custom magazine publisher's project will be almost impossible to measure. By defining the purpose, the objective becomes clear which paves the way in choosing the right tools that help custom magazine publishers measure results and refine their custom publishing content.

In Joe Pulizzi's book, Get Content Get Customers, Joe talks about metrics that can be used to measure results in both print and online custom magazine projects. Custom magazine publishers often measure results using unique URLs for tracking traffic sources through a specific campaign, call to action links, specific 800 phone numbers, A/B testing on specific landing pages and surveys. Measuring results on a consistent basis will help you success with your custom magazine projects.