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Here are 42 different ways to create and distribute your content.

Check out the Content Marketing Playbook.

Custom Content Types and Platforms

Custom content types and platforms are any communication vehicle that delivers relevant, meaningful information that evokes a specific behavior to an intended target audience. In Joe Pulizzi's eBook, Content Marketing Playbook, Joe identifies 42 custom content types and platforms that can be used to deliver valuable customer content to your target audience.

Joe breaks down custom content types by category in his playbook's table of contents:

•   Long Form Content
•   Short Form Content
•   Periodicals
•   Community Engagement
•   Content Sharing
•   Event-Driven Content

These categories and the custom content types identified within each one may help you decide which custom content platforms are right for your content strategy.

In the B.E.S.T. method of creating a custom content strategy, Joe shares that your custom content strategy must be behavioral, essential, strategic and targeted. Once you have created your content strategy, choosing the right custom content types for delivery becomes an easier process.

Becoming a content marketing expert means identifying your content strategy before you address your custom content types of delivery. In Joe Pulizzi's and Newt Barrett's book, Get Content Get Customers, they provide an in-depth study into developing a content strategy and they emphasize the importance of marrying your company's business objectives to your audience's needs.

Additionally, they talk about the importance of segmenting your audience needs before you begin developing your content strategy. Once these two objectives are accomplished, identifying the best custom content types and platforms for delivery becomes almost self-evident.

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