Creating Great Customer Content that Drives Sales

In Joe Pulizzi's and Newt Barrett's book, Get Customers Get Content, the prevailing theme is creating great customer content that drives sales. The caveat is that in order to drive sales, marketers must understand that everyone is a publisher and marketers must think less like a marketer and more like a publisher.

In the decline of advertising and rise of content spending in driving sales growth, delivering great customer content is the core in any content development strategy. In Joe Pulizzi's blog, The Content Marketing Revolution, Joe often blogs about the future of marketing is in creating great customer content that engages your audience to interact with you and build meaningful relationships that eventually lead to sales opportunities.

The bottom line in any company is to grow the business. Delivering content that is targeted to your customers and their specific needs is the future of marketing and how companies will drive sales growth. This means that rather than your content being a megaphone for your company's great attributes, it must be the vehicle that helps you build a relationship with your audience, eventually building trust and leading to revenue transactions.

While your content strategy needs to be delivered through multiple media channels, blogging can be a powerful custom content tool for engaging customers and building trust and engagement.  The same blogging tips and strategies you use in blogging must be incorporated throughout your customer content strategy and media channels. In creating great customer content that drives sales, your custom content guide should always be…focus on the customer by delivering consistently great content throughout multiple media platforms.

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