Custom Publishing - Content Marketing University

Business and industry are using custom publishing marketing strategies to redefine how they market products and services. While custom publishing is often perceived to be customized magazines, newsletters and other print initiatives, custom publishing is any offline or online media platform that delivers high quality content that is important, entertaining or meaningful to a specific target audience.

When we speak about what is custom publishing, we are referring to the new media mindset that buyers are more influenced by their peers and community. Consequently, they respond less to traditional advertising tactics.

Any media communication can be an effective custom publishing media platform as long as the focus is on generating meaningful content geared toward engaging and building a relationship with your intended audience.

Almost any business or group who uses custom publishing as a media platform to connect and build relationships with their customers and target audience will increase their opportunities for growth and revenue.

Buyers filter company-centric messaging that does no appeal or hold their interest. Custom publishing generates ROI (return on investment) by focusing on the target audience's needs and delivering high quality content that appeal to their interests.

This means that custom publishing is all about your target audience. In custom publishing you must think more like a publisher and less like a traditional marketer.

Content Marketing University's goal is to help you answer the question, "Where do I find custom publishing resources?" Within each category are articles with additional links and information devoted to learning more about custom publishing and content marketing.