Content Strategy - Content Marketing University

You cannot execute your content marketing strategy until you have a sound content strategy. In Joe Pulizzi's and Newt Barrett's book, Get Content Get Customers they discuss the B.E.S.T. method to help you define your content strategy: Behavior, Essential, Strategic and Targeted.

Prior to implementing your content marketing, begin by defining your content strategy which is to find the intersection between your products and/or services and the information needs of your customers.

Content strategy can apply to all offline and online content development. But different media platforms do not require different strategies; only the tactics and action plans change. The messaging is the same...consistent high quality content.
One of the best ways to learn about content strategy is to read content strategy case studies that share how companies have successfully implemented content marketing and accomplished their marketing objectives.

With all the buzz about content marketing, it is easy to want to begin your content marketing immediately. But the reason why your content strategy is important is that long term success is difficult, if not impossible to attain without creating a content strategy that aligns your marketing and business objectives to your customer needs.

One of the most often asked questions in content marketing is, "How do I build a content strategy that delivers optimal results?" You must begin with asking the tough questions about your company and your target audience and conclude with a step-by-step plan in how to obtain results that are a win for you and your customers.

Searching on the Internet and networking communities will help you find where you can find content strategy help. Using blog search engines will provide industry recognized thought leaders on content strategy.

While developing the right content strategy is the most important aspect of your content marketing, it is closely followed by making sure your content strategy is measurable. Finding the right measurement tools to track your voice and how your audience is responding to you is essential.