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Finding conversational marketing’s heartbeat
Discusses the four rules of conversational marketing: "* The purpose of conversation is to create and improve understanding, not for one party to “...read more blogs.zdnet.com
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Transparency is the ethical high ground
Must read article for any marketer or publisher questioning the concept of transparency in content marketing initiatives. Rex Hammock offers his own t...read more rexblog.com
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You need to "Get Naked" in order to help your content succeed
A recent post from Joe Pulizzi (How I Screwed Up My Search Engine Optimization - SEO Content Mistakes Made by the "Expert") brought back a flash from ...read more wired.com
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Lessons in Starting a Corporate Blog
Some excellent fodder for anyone within a corporation looking at launching a blog. Discusses transparency issues, as well as the approach of one execu...read more marcosofsky.com
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Regulating "Stealth" Marketing
Eric Goldman reviews the legal distinctions between editorial content and content marketing - and are they really that different?read more blog.ericgoldman.org
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Marketing Transparency
Excellent video on not bluffing your customer-base. Here's the abstract: " Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SE...read more netconcepts.com
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Transparency in marketing: A 12-step program
A short 12-steps...but worth it. #8 is my favorite: "Made a list of all other marketers we had harmed because we trained them to spin the message, and...read more blogbitesman.net
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