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Over-Content Ads Becoming More Acceptable
Five years ago, consumers surveyed did not think pop up ads or banner ads were acceptable when they went to a site. Now, more respondents think that ...read more mediapost.com
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Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose
Here is the breakdown of advertising and spending for various channels (TV, newspaper, magazine, internet, etc) as well as a breakdown by industry (cr...read more marketingvox.com
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Marketers Approach New Media With Caution
Results of Forrester's annual Interactive Marketing Channels adoption study of 333 marketers which found that 80% of marketers say the benefits of ado...read more mediapost.com
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Local Search: By the Numbers
“Consumers are performing nearly two billion locally targeted searches each month, representing over 25% of total monthly Web searches. That number is...read more g5searchmarketing.com
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Younger Hispanics Respond Better To Bilingual Online Marketing - 08/18/2008
According to a study by Communispace of how Hispanic consumers participate in Web-based forums, marketers should speak to acculturated Hispanic consum...read more mediapost.com
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The state of publishing and digital media
Price Waterhouse Coopers report reveals latest trends in global publishing. While consumers still prefer to read hard copies of magazines, it is expe...read more dofonline.co.uk
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New Email Marketing Study Reveals IT Industry Sees Highest Open Rates
The first study of its kind analyzed the performance of over 223 million email messages delivered to recipients in over 50 industries revealing open r...read more marketwire.com
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Ad spending forecast shifts to direct marketing
The annual report, titled Communications Industry Forecast from Veronis Suhler Stevenson, is a fixture on the desks of many media executives. While i...read more usatoday.com
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Study: Content Drives Key Brand Metrics
According to new OPA research, those higher-priced CPMs are justified, as branded content sites have a greater impact on key metrics like brand favora...read more mediapost.com
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Borrell Associates Report: Recession triggering shift from Yellow Pages to Online
An article arguing the merits of the recent Borrell Associates report. The report suggests there will be a $5 billion drop in business for the Yellow ...read more g5searchmarketing.com
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