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As Print Publishers Cut Back You Can Fill the Gap & Grab Customers
Traditional B2B publishers are struggling with demands for provable ROI from their advertisers. Many niche publications are being shuttered even thou...read more succeedingtoday.com
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Fewer New Mags Launch in July
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com
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The Customer Magazine - The 25-minute Medium
An excellent presentation sponsored by the APA detailing the latest customer magazine research in a flash presentation. Includes research information ...read more 25minutes.co.uk
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Meredith creates P&G Custom magazine
These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's cus...read more custompubnews.blogspot.com
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To Attract Affluent, Independent Buyers, Bonita Bay Group Launched an Elegant Magazine
What you do when your buyers just don’t want to be sold? That’s the dilemma that Southwest Florida community developer, Bonita Bay Group faced recentl...read more contentmarketingtoday.com
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Advertising's Place in Custom Media
Some detail on three different advertising models within custom publications. Case studies offered by Idearc Media (formerly Verizon), Journal Communi...read more custompublishingcouncil.blogspot.com
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How to Get Started Launching a Custom Magazine
Diana Pohly from The Pohly Company details what it takes to put together a custom magazine plan and execute it (from who to target, to content, to des...read more custompublishingcouncil.com
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Retailers look to custom mags for relationship building
Customer magazine titles in South Africa are up 9% this year and continue to grow. Article includes a few short case study examples and quotes from N...read more espaces.wordpress.com
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Publishers, Ad Agencies Talk ‘Magazines 3.0’
With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thi...read more foliomag.com
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There Are More Magazines than We Think
Mr. Magazine ( Samir "Mr. Magazine" Husni, Ph.D.) comments on an email from William C. Lamparter, president of the Print Com consulting group that con...read more mrmagazine.wordpress.com
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