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Mobile users turned off by advertisements
Details some mobile research from Universal McCann. Most significant finding was that 61% of mobile users were "annoyed" by advertisements on mobile d...read more pcw.co.uk
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Top 10 Do's And Don'ts Of Mobile Content Marketing
There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreement...read more adotas.com
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Google vs. Yahoo - The Mobile Battle
These internet giants have both launched a mobile application that runs their suite of services like email, photos and of course, search. It's hard to...read more geraldang.blogspot.com
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Bollywood going digital through mobile phones
The elephant is rising from the slumber. India is innovating ways to delivers content through mobile phones. This month, one of Bollywood’s biggest fi...read more managementchords.blogspot.com
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Three Things We Need Now to Revolutionize Mobile Marketing
A nice overview from Rohit Barghava discussing time-based opt-in, my marketing profile, and the synchronization of mobile and retail.read more rohitbhargava.typepad.com
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Is the World Ready for Mobile Marketing?
Under the heading "Off-Deck Content Coming Onboard", this article discusses the coming onslaught of direct-to-consumer content in mobile devices.read more ecommercetimes.com
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Navigating the legal aspects of mobile marketing
Good overview from a marketing and communications lawyer regarding the legal impact of mobile marketing. A number of agencies, statutes and guidelines...read more dmnews.com
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Mobile Marketing Comes of Age
Wireless Week article on the changing nature of mobile content from text to more rich media. This will open the opportunities for more corporations to...read more wirelessweek.com
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Asian Media Betting on Mobile Animation
International media companies are now targeted children and teens with animation via mobile devices. This article discusses this trend. Opportunities ...read more channelnewsasia.com
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Welcome to the iFuture of Mobile Marketing
Solid overview of iPhone mania, but for our purposes, looks at the potential of branded content and mobile content marketing, in which the iPhone may ...read more mobilemarketinginthenews.blogspot.com
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