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Bridging the Gap Between Online and Offline
But the online/offline opportunity goes in the other direction as well. Brand marketing in offline traditional media is known to influence and drive s...read more g5searchmarketing.com
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Custom Publishing’s Rapid Growth
There’s no question that custom publishing has gone mainstream as a marketing tool. It ranked #3 on the list of the 20 ways marketers spend their budg...read more beyond175.com
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Aflac, Kodak, Monster - Integrated Marketing Success Stories
Marketers are finding that they need to reinvent their brands as the needs of their audiences change. They use everything from superheroes to humor. ...read more btobonline.com
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The (Sports Marketing) World Is Flat: The Arsenal Brand
A look inside the brand ***nal FC via an interview with John and Matt Simmons, authors of Winning Together: The Story of the ***nal Brand. Great Q&...read more eyecube.wordpress.com
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Doritos Collisions - The battle for your tastebuds is on.
‘Doritos Collisions’ is the first new product launch from Doritos in years. This unique concept sees two great tasting flavors in just one bag. It ...read more nicspic2608.wordpress.com
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Back Story as foundation for your content marketing plan
Sometimes the urge to get communications out the door overwhelms the patience and tenacity needed to design a solid content marketing plan. We opt for...read more marketinginteractions.typepad.com
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Psychology of Buzz Marketing – a podcast with Jim Calhoun, CEO of Popular Media
Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another? These questions and more are why...read more buzzmarketingfortech.blogspot.com
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What marketers can learn from Vermont’s tax holiday
A six percent sale wouldn't cause a flock at any store, so why then does a tax shopping holiday (savings of six percent for one weekend) bring in the ...read more mb-blog.com
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Dude! Young Americans Trust Business Magazines More Than Wikipedia!
Making a case for integrated media is justified following the results of this Edelman study. Selling advertising in a business magazine can be valid,...read more foliomag.com
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Advertising - Google and Family Guy Creator Strike a Deal
The Google Content Network has not done much with distributing original content but that will change this September when brand new animated shows of t...read more nytimes.com
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