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Media Budget Ratio: How much should B2B companies spend on Media?
How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But th...read more buzzmarketingfortech.blogspot.com
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How's Media Doing? from Forbes
Some thoughts on magazines, newspapers, layoffs, television and more in media from a person who has been in the industry for years, and many different...read more forbes.com
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Podcast: Why new marketing is more like journalism than advertising
Link to a podcast with David Meerman Scott, Mike Lewis, President of the Business Marketing Association of Boston and Paul Gillin. The discussion is ...read more marcomprofessional.com
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Singularity, Human Intelligence & Google
A smarter than human artificial intelligence will bring about yet smarter intelligence, which in turn will rapidly solve related scientific problems (...read more managementchords.blogspot.com
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The Future CMO -- a Publisher?
Considering technology has enabled marketing to make use of once implausible platforms -- mobile phones, interactive displays and even virtual worlds ...read more adweek.com
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Web 2.0 — Sea Monkeys Revisited
Web 2.0 is not new or an answer to all your branding/advertising and bottom line woes–true growth doesn't happen like that.read more eatmedia.net
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"Recession Marketing Strategies" for your clients
Based on strategies from the 2001 recession, this post includes comments from the Clark Company with specific examples of why you or your clients shou...read more jgordon5.typepad.com
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Ad Spending Falls At Steepest Rate Since 2001
Spending across the media tracked by TNS MI fell 3.7% during the second quarter of 2008, reflecting the worsening of the U.S. economy, and a slackenin...read more mediapost.com
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The 10 Strengths of the Agency of the Future
This Convince and Convert blog post is the result of a survey from Sapient of more than 200 chief marketing officers (CMOs) and senior marketers respo...read more convinceandconvert.com
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Fight Google by competing with it rather than feeding it
Read why this author thinks we need an open-source ad marketplace to attack Google's opaqueness. One example is the women's network glam.com which ha...read more guardian.co.uk
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