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Demise of Venerable B2B Mags Signal Need for New PR Strategies

newtbarrett
Submitted by: newtbarrett 8 months ago
B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR co...read more contentmarketingtoday.com

Microsoft Offers Yahoo Double its Closing Price to Take On Google

eatmedia
Submitted by: eatmedia 3 months ago
In three to five years corporations eager to eliminate the "middle man" of media to manage their own market conversations directly may not see as much...read more shore.com

Millions for a Virtual Coke on Second Life?

newtbarrett
Submitted by: newtbarrett 10 months ago
Second Life is a virtual world that has been hyped to death. Big-time marketers may be wasting millions with almost no foreseeable return. See what C...read more succeedingtoday.com

Corporate Content Will Take Over Media As We Know It

juntajoe
Submitted by: juntajoe 10 months ago
Technological advances, consumer behavior and financial resources will culminate and create the "age of corporate media" as the dominant media we cons...read more blog.junta42.com

Newspapers say: "We're Not Dead Yet" - Michael Wolff Disagrees

newtbarrett
Submitted by: newtbarrett 7 months ago
Although the Vanity Fair article signals newspaper doom, content marketers can find infinite opportunity. Although newspapers are suffering from drast...read more contentmarketingtoday.com

Is It Time to Abandon Your Yellow Pages Advertising?

newtbarrett
Submitted by: newtbarrett 4 months ago
Fundamental changes in buyer behavior suggests that, at a minimum, you should be reevaluating your print Yellow Pages advertising. You may very we...read more contentmarketingtoday.com

Shift from Megaphone Marketing to Martini Marketing

juntajoe
Submitted by: juntajoe 10 months ago
Excellent post on the shift in consumer behavior and what corporations are doing/need to do to create a behavior change in consumers. The big change h...read more reedmedia.eu

The Readers of Tomorrow

juntajoe
Submitted by: juntajoe 10 months ago
Four interesting characteristic points about today's students and how they behave with media channels. Brings up the challenge that marketers will hav...read more asbpeboston.blogspot.com

Tom Peters Blog, A Drumming Gorilla, and the Death of Advertising

newtbarrett
Submitted by: newtbarrett 6 months ago
It amazes me how often ad agencies can talk their clients into advertising campaigns that won’t sell any product, but aren’t likely to help the brand ...read more contentmarketingtoday.com

It's Web 3.0, and Someone Else's Content Is King

Editor
Submitted by: Editor 4 weeks ago
Looking at how the era has changed from months of research on an article to now having to be the first to promote material (that has probably been wri...read more adage.com

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