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Content Marketing Resources
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The Art of the Free Sample - Content Survival Tips
Using Content as the Center of Your Marketing Strategy - Don't Miss this Event!
Why Custom Events Have Become the New Forum for Targeted Engagement
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The Wall Street Journalist
Thoughts on how new Wall Street Journal Managing Editor Robert Thomson is running things. Looks at what is to come form WSJ including wsj.com and ext...read more businessweek.com
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Ex-Industry Standard Editor: 'Content is King'
Comments from a keynote speech by Jonathan Weber founder, publisher and CEO of Montana-based NewWest.net, and former editor-in-chief of the Industry S...read more foliomag.com
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Parade President: Reports of Death of Papers May Be Greatly Exaggerated
Randy Siegel lists idea after idea on 'what if' for newspapers to keep from becoming extinct. The what ifs include social networking sites, hiring p...read more adage.com
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Magazines Talk Video—But Most Still Unable to Monetize It
Content wise, online video is booming. Comments from the Magazine Publishers of America first ever online video conference surmised that magazines ha...read more foliomag.com
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8 simple rules for succeeding on the Web
This post calls publishers concerns hogwash. The author states that publishers are confusing obstacles with opportunities. Includes a 50 second summ...read more marketwatch.com
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Bauer Targets Teens With 4TNZ.com
Bauer Publishing is launching a site intended to attract the same teens as it currently reaches in print. 4TNZ.com is stocked with videos, quizzes an...read more mediaweek.com
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Searching for success in a digital age
A review of the session on search marketing from the Periodical Publishers' Association's Magazines 2008. This gives recent stats on where traffic co...read more guardian.co.uk
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The inconvenient truth for publishers
One area that publishers may not consider is how much damage the production of their hundreds of thousands of newspapers are contributing to the envir...read more newsosaur.blogspot.com
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No 'Bull****' at IMAG
The theme at the IMAG conference was no withholding. The agenda was focused primarily on making the jump from a print to a multi-platform publisher. ...read more foliomag.com
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When Bad Publishers Happen to Good Magazines
Emphasis on the importance of the relationship between art directors, editors and publishers in the magazine industry and how when one 'meddles' in th...read more foliomag.com
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