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Custom Publishing to Grow Your Business
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Are Corporations the New Kings of Content?
Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include fina...read more foliomag.com
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It's Gold Rush Time for Corporate Content
Custom Publishing Council blog post by Joe Pulizzi on the trends shaping the content marketing industry, specifically on how custom publishers are mov...read more custompublishingcouncil.blogspot.com
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What's Your Custom Publisher Marketing Scorecard?
Custom Publishing Council post includes eight key elements that custom publishers, and even corporate marketers who publish, can review to determine i...read more custompublishingcouncil.blogspot.com
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IAB Issues Final Word on Rich Media Impressions
In this article on MediaPost, the Interactive Advertising Bureau released final guidelines on the measurement of rich online media to better gauge the...read more publications.mediapost.com
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About.com Offers How-To Guidance For Online Advertisers
ABOUT.COM has launched ONLINEADVERTISING.ABOUT.COM, A new guide site to give users an overview of the fundamentals of online advertising -- covers suc...read more publications.mediapost.com
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Study Shows Critical Link Between Video Quality and Audience Retention, Revenue Opportunities
Study from Akamai conducted by JupiterResearch. "According to the study, the consequences for a Website where video content underperforms are a signif...read more press-releases.techwhack.com
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Custom Media Cuts Through the Clutter
Media Business article interviewing a variety of business-to-business publishers on how they position, sell and execute custom media/custom publishing...read more btobonline.com
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New Publisher Who Will Have Your Cake and Eat It Too
Just as Eric Schmidt said that Google Docs wasn’t going to compete with Microsoft Office, when you hear him or anyone else say that Google doesn’t wan...read more pubexec.com
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When Will the Custom Publishing Bubble Burst?
Article from Publishing Executive magazine detailing ongoing custom spending trends and why the author, Gretel Going from the CPC, believes that the s...read more pubexec.com
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Recasting the Webinar
Folio article on how publishers are dealing with the rise of the webcast. Since webcasts are becoming a "dime a dozen", publishers are looking at new ...read more foliomag.com
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