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More Marketers Want to Get to Know You

Editor
Submitted by: Editor 2 days ago
Brands are ramping up their customer-relationship-management efforts (long valued by marketers for its measurability), aiming to grab some of consumer...read more adage.com

Nokia's Social Media Initiative: Blogger Review Program

sampadswain
Submitted by: sampadswain 6 days ago
.....reasons I had to blog was a mail from Saurabh in the morning and more precisely a small tweet in response to this one. He confided to me earlier ...read more managementchords.blogspot.com

The Micro-site Isn’t Dead. (It's Just Not Useful)

Editor
Submitted by: Editor 7 days ago
This post offers some suggestions on why microsites are not as successful as they could be, arguing that the marketers don't think like the consumer t...read more darmano.typepad.com

Anna from IKEA is intellectually challenged (but she has a sense of humor)

Editor
Submitted by: Editor 7 days ago
Other than the fact that Meerman Scott refers to his better half as 'the wife' this is one of the true to life funnier posts I have read in awhile. H...read more webinknow.com

Got Milk? Spanish website coming soon

Editor
Submitted by: Editor 7 days ago
Here is a blog post that reviews a microsite for milk, targeted specifically to those who speak Spanish. It explains the differences in the content o...read more postadvertising.com

Word of Mouth: The Underlying/Overlying Sell? A Customer's Personal Story ...

Editor
Submitted by: Editor 2 weeks ago
Here is the perfect example of word of mouth featuring a site called zappos.com. The author explains how it relates to our relationship with products...read more abm.typepad.com

Before Obama Went Interactive, He Wrote a Book

rfwinans
Submitted by: rfwinans 1 month ago
Senator Obama understands as well as any politician the power of a well-told story. He has risen in politics less on his track record than on his tell...read more nytimes.com

Search is on target

Editor
Submitted by: Editor 1 month ago
Tip your hat to this electric company out of Houston who is 'forced' to use geo-targeting in their marketing campaign, but who also knew what ad words...read more dmnews.com

Take Me Fishing Microsite

kozelka
Submitted by: kozelka 1 month ago
This campaign speaks to anglers young and old, pros and novices, encouraging them to boat, fish and visit this newly designed website. The site contai...read more takemefishing.org

Nike Lab Olympic Website

kozelka
Submitted by: kozelka 1 month ago
Nike says its new website is its "home of innovation" for the Beijing 2008 Olympic games. Nike Lab features interviews with athletes from 26 Olympic s...read more nike.com

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