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4 Steps to Evolve from Marketer to Publisher

juntajoe
Submitted by: juntajoe 6 months ago
The role of the marketer has evolved to the role of marketer/publisher, especially for smaller businesses and those in business-to-business markets. I...read more blog.junta42.com

Content: The Future of B2B Marketing

juntajoe
Submitted by: juntajoe 10 months ago
A brief article in B2B Marketing Trends that overviews some content marketing stats and why business decision makers are more open to this type of mar...read more b2bmarketingtrends.com

Santa - The Brand

HSquared
Submitted by: HSquared 5 months ago
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most pos...read more ezinearticles.com

"Hugging Customers (Not Trees):" Great Blog from Sun Microsystems CEO

newtbarrett
Submitted by: newtbarrett 7 months ago
You don't have to be a techie to appreciate Sun Microsystems blogging strategy. In fact, you'll be amazed at the wonderful blog post by their CEO, Jon...read more contentmarketingtoday.com

27 Ideas for Better B2B Campaigns

juntajoe
Submitted by: juntajoe 3 months ago
Presented at the Direct Marketing to Business conference in Chicago in September, just one or two of these nuggets of wisdom can jump start your creat...read more b2badvertising.org

B2B Branding: Does it Work?

Editor
Submitted by: Editor 5 months ago
This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working...read more hbswk.hbs.edu

Your Most Profitable Strategy: Focus on Current Customers

juntajoe
Submitted by: juntajoe 9 months ago
An overview of the book "Managing Business-to-Business Marketing Communications" that uncovers a marketer's most profitable ongoing strategy - to focu...read more blog.junta42.com

Generating Qualified Traffic on the Web

riganli
Submitted by: riganli 9 months ago
All Website traffic is not created equal. If your Website traffic isn't highly qualified, 1,000 visitors can translate into as little as one customer,...read more blog.junta42.com

Business-to-Business Forum 2007 Day 2 "Best Content"

Editor
Submitted by: Editor 7 months ago
This website will link you to all the posts from MarketingProfs conference highlights on day 2 of their inaugural event in Chicago. Each post will ta...read more marketingprofs.com

The 6 Key Differences Between Business-to-Business and Consumer Marketing

juntajoe
Submitted by: juntajoe 10 months ago
Robert Bly details six points of differentiation between business-to-business marketing and consumer marketing. Fact is, business decision makers, tho...read more b2bmarketingtrends.com

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