Found Results - Branded Content/Entertainment

Downloadable Content Is Key To In-Game Advertising

Submitted by: Editor 2 days ago
Great article on why downloadable content that modifies or expands games is also a perfect vehicle for advertisers and media buyers, giving them the f...read more mediapost.com

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WARNING: Guerrilla Marketers Stalk Streets For Maximum Buzz

Submitted by: Editor 5 days ago
If you even remotely enjoy advertising, or are on the lookout for clever marketing ideas you have definitely found a great place! There are two slide...read more marcomprofessional.com

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It’s American Brandstand - Marketers Underwrite Performers

Submitted by: Editor 2 weeks ago
Procter and Gamble is part of a wave of companies getting into the music business to promote their own products, essentially becoming record labels th...read more nytimes.com

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Story Time

Submitted by: jezmos 4 weeks ago
Tuck yourselves in nice and cozy. It's storytime.read more thenextengine.com

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Rocking Out With Branded Entertainment!

Submitted by: Editor 1 month ago
This post compares a band (the Rolling Stones) with a brand and looks at what happens when the latest campaign is off the mark. Also gives guideline...read more blogs.mediapost.com

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Social Games: Useful for B2B Marketers?

Submitted by: phdunay 1 month ago
It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwid...read more buzzmarketingfortech.blogspot.com

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Branding and Duplication- Two Essential Aspects of Internet Marketing

Submitted by: Editor 2 months ago
Two critical steps to your success with an online business are branding and duplication. Branding means to make you and what you stand for clear and e...read more content4reprint.com

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How to Get Your Brand on 'Oprah'

Submitted by: Editor 2 months ago
Oprah doesn't do structured brand-integration deals or, technically, at least, live commercials - but getting her, her producers or a spokesperson tha...read more adage.com

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Shallow Brands

Submitted by: HSquared 2 months ago
Smart brands understand that content and conversation carry the day. Old school brands still cram interruptive advertising into our faces. read more my-creativeteam.com

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The Evolution of Branded Entertainment

Submitted by: juntajoe 2 months ago
Branded entertainment, known to industry pros as Advertainment (or to those familiar only with print, think advertorial), is becoming an increasing po...read more minonline.com

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