Our Company: Junta42
The History of
Junta42
Executive Team
What's with the Name?
How Junta42 Was Started.
When?
Junta42 was founded in July 2007 by Joe Pulizzi. During his
time running Penton Media's
custom media division, Joe knew all too well that there was a lack
of education and information around content
marketing and custom
publishing. Junta42 was launched as a resource to
help marketers and publishers better understand the need and
application for content marketing initiatives. The original version
of Junta42 most resembles our community
page.
In June 2008, Junta42 launched a service called "Match" (which is
now called, simply, Junta42), which was designed as a free service
to match up brand marketers with expert custom content
providers.
Why?
Junta42 has been in the middle of content
marketing since its inception. The site was launched
because there was a lack of online resources available for people
trying to figure out this thing called "content marketing."
Need information on traditional marketing … sure, you can find lots
of places to get those. Need information on how to create
valuable content for your customers on a consistent basis - not too
many of those places available. That's why Junta42 not only created
this community resource, we created a
free service to help marketers get started by finding expert
custom content vendors.
What?
Today, marketing is all about publishing. To market effectively,
brands must provide valuable, relevant and compelling content to
attract and retain customers. To assist marketers with their
"publishing" efforts, Junta42 offers two free products, the Junta42
Vendor Matching Service and the Junta42 online educational
resource.
Where?
The company runs as a virtual business, with corporate headquarters
based in Cleveland, Ohio.
Who?
Joe Pulizzi
Joe Pulizzi is considered the foremost content
marketing evangelist. If it's related to content
marketing, you'll most likely find Joe in the middle of the
conversation. Joe started using the term - content marketing - back
in early 2000. Today, content marketing is a well-known philosophy
driving the most effective marketing programs on the planet.
Previously an executive for Penton Media Inc., Joe founded Junta42
to help marketers create and develop better content marketing. Joe
serves as Chief Content Officer for Junta42, in addition to being
President of Z Squared Media LLC
(Junta42's parent company).
Joe is co-author of the book Get
Content Get Customers (McGraw-Hill), which helps teach
businesses why and how to create their own compelling content to
drive their businesses. Get Content Get Customers has been
called THE handbook for content marketing.
An accomplished speaker, Joe travels around North America and
Europe teaching audiences about content, publishing and social
media. Among his many awards, Joe was recently voted "Custom Media
Innovator of the Year" by American Business
Media. For more about Joe's activities, see JoePulizzi.com.
Joe can be contacted at:
joe[at]junta42.com
Pam Kozelka
As Director of Operations, Pam Kozelka oversees all contact with
both clients and vendors for Junta42. She has been with the
company since its inception and finds the feedback from customers
to be the most valuable component of her job. Her background
in social work has driven her to assure that every publisher
profile is the most accurate to describe the company's unique
qualities - and to assess every project that comes in through the
system to be sure that only the best vendor is found for a
client. Pam has served on the board for a number of non-profit
organizations.
Pam can be contacted at:
pam[at]junta42.com
Jim McDermott
Jim McDermott brings unparalleled experience to Junta42 and
plays a key role in the oversight of the strategic plan and
business model of the organization. His background as editor,
publisher, salesperson and publishing executive makes Jim the
perfect person to assist in client/vendor matches. Jim has advised
a number of b-to-b organizations throughout the years, and still
currently sits on a number of advisory boards.
Jim can be contacted at:
jim[at]junta42.com
Beth Brinton
Beth oversees all aspects of the Junta42, CMI and SocialTract customer
experience, from the blog and social media setup, to ongoing
project execution. Beth has extensive experience in project
management as well as product development. She has worked with
b-to-b organizations over the past decade.
Beth can be contacted at:
beth[at]junta42.com
Michele Linn
Michele oversees the content on CMI and coordinates with our
fantastic group of
contributors. MIchele believes that customer-facing content can
transform any business. She's worked in marketing for a decade,
both as a product marketer for a technology company and as a consultant with
companies of all sizes. You can also find her blogging with her
"Savvy Sisters" at Savvy B2B
Marketing.
Michele can be contacted at:
michele[at]junta42.com
What's with the
Name?
Junta (pronounced juhn-tah by us, with apologies to the
traditional pronunciation) is defined by dictionary.com as "a small
group ruling a country immediately after a coup d'état and before a
legally constituted government has been instituted." The "42" you
ask? Forty-two is the answer to "The Ultimate Question of Life, the
Universe and Everything" in the book (not the movie)
Hitchhiker's Guide to the Galaxy, by Douglas Adams. For
more about the number 42, go here.
