Frequently Asked Questions

What is The Junta42 Vendor Matching Service?
Why Junta42?
Why should I, as a publisher, use Junta42?
How does The Junta42 Vendor Matching Service work?
How much does The Junta42 Vendor Matching Service cost?
How will Junta42 attract marketers and association professionals to the site?
How will Junta42 interact with marketers?
What about Junta42, the main site?
How do I contact Junta42?
Where did Junta42 come from?
Okay, what's with the name?

What is The Junta42 Vendor Matching Service?

The Junta42 Vendor Matching Service is the industry's only marketplace for custom publishing solutions. Marketing and association professionals, after completing a brief survey, can find the perfect matches to their custom publishing project, which usually comes in the form of a custom magazine, online or print newsletter, microsite or content web project, white paper series, video series or other custom project. The service is free for marketers.

Publishers in the system (custom publishers, traditional publishers with custom operations, advertising or content agencies, direct marketing firms, new media firms or PR firms) are all qualified by Junta42.

Why Junta42?

Today, businesses of all sizes need to create their own valuable and relevant content through integrated channels to survive. This means that businesses are becoming their own media companies, producing all kinds of content and information for their customers...such as magazines, print and online newsletters, microsites and content portals, white papers, social networks, video series and much, much more.

The challenge is that businesses are set up to sell products and services, not generate consistent and ongoing professional editorial content. That's where The Junta42 Vendor Matching Service comes in. The Junta42 Vendor Matching Service pairs marketing and association professionals looking for assistance with their content projects with professional custom publishers and content providers. The Junta42 Vendor Matching Service database contains the top custom publishers, traditional publishers and agencies that deliver professional custom publishing solutions through all media types.

Why should I, as a publisher, use Junta42?

The Junta42 Vendor Matching Service was created specifically to solve the challenges custom publishers and content agencies face generating new business. Here are some questions to consider:

Have you ever been perfect for a custom project, but didn't hear about it until it was too late?
Are you putting a lot of effort behind cold calls and traditional marketing and feel there should be a better way?
Are you tired of playing RFP politics and in a system where you are competing with sometimes more than 30 companies, many of whom may not be qualified?
Are you spending a good chunk of money on Pay-Per-Click advertising, but not seeing the results you've expected?
Have you been searching for fair system where prospects can evaluate you as a possible partner and publishing vendor?

If you answered yes to any of these questions, The Junta42 Vendor Matching Service is for you!

If that wasn't enough, member companies will be provided with ongoing resources, educational white papers, and other key information as part of their Junta42 Match membership.

How does The Junta42 Vendor Matching Service work?

Once your prospect completes a brief survey, they will be able to view the best matches to their content and project needs based on the information in the Junta42 database. Depending on the objectives of the project, they may see a short list of publishers from five to 20. (NOTE: no brands or names of companies will be shown during this period. This keeps the system fair for all publishers.) From this list, marketers will be able to browse all member profiles and select the top three to five publishers that meet their needs, or can select "Perfect Match" where they will be immediately matched with the provider that fits their content project criteria the closest.

Before marketers can meet their possible custom providers, Junta42 checks to make sure the project is real and that there is a budget. This keeps both our regular marketing customers and publishers happy (no one wants to waste time chasing projects that don't exist).

Once the project is approved by Junta42, publishers will be contacted immediately with the detailed project information and the client point of contact. Publishers can then accept or reject the lead. Those publishers that accept will contact the marketer, who can then choose the best partner for them, or get immediately started on the project through Perfect Match.

How much does The Junta42 Vendor Matching Service cost?

Publishers pay to be part of the system, but everyone has the opportunity for a free 60-day trial. The service is completely free for marketing and association professionals looking for custom publishing providers. Custom Publishing Council members and American Business Media members receive free trial extensions and discounts.

How will Junta42 attract marketers and association professionals to the site?

After just 2 years, Junta42 is already one of the most highly-trafficked sites on the web related to custom publishing and content marketing. Junta42 has indexed thousands of custom publishing and content marketing articles from around the web, creating a true resource center for those interested in developing their own content through websites, magazines and new media.

The Junta42 Vendor Matching Service has secured media partnerships with BtoB Magazine, and is the preferred custom publishing finding tool for the Custom Publishing Council and American Business Media, arguably the two top North American associations for using custom publishing and custom media solutions.

The Junta42 Vendor Matching Service has also devoted significant resources to search engine marketing campaigns, public relations, targeted online and print advertising, in-person events, and key editorial and speaking opportunities through some of the leading marketing publications in North America.

How will Junta42 interact with marketers?

Once marketers complete a project profile, Junta42 first makes sure that the prospect has a real project and real budget. Then the prospect will receive a list of the providers that will be contacting them. Once the process is complete, Junta42 provides clients with information about how to choose the best vendors, process check lists, how to build lasting partnerships, and other best practice information pertinent to content marketing projects.

In addition, Junta42 continues to stay in contact with the marketer, finding out who they chose and why, how the project evolved, and some additional feedback regarding the process.

What about Junta42, the main site?

Junta42 is an online community and resource site dedicated to everything content marketing and custom publishing. We encourage all publishers to become members and promote great content and articles on their own websites to drive traffic and create additional exposure for their company. To learn more, check out the Junta42 About Us page.

How do I contact Junta42?

General Questions and Feedback - feedback[at]junta42.com
Partnership Inquiries - partners[at]junta42.com
Media Inquiries - media[at]junta42.com

Feel free to contact Joe Pulizzi, Junta42's founder and chief content officer, at any time if you have feedback about the site. We want to hear from you. Contact Joe at joe[at]junta42.com.

NOTE: For all email addresses above, replace [at] with the @ symbol.

Where did Junta42 come from?
Junta42 is a division of Z Squared Media, LLC, a company whose sole mission is to help organizations create better content.

Okay, what's with the name?

Our most popular question by far. Junta (pronounced juhn-tah by us, with apologies to the traditional pronunciation) is defined by dictionary.com as "a small group ruling a country immediately after a coup d'état and before a legally constituted government has been instituted." That's where we are in today's marketing environment. It's the Wild, Wild West, baby. A marketing revolution is taking place. Junta42 is just here to bring a little organization to town.

The "42" you ask? Forty-two is the answer to "The Ultimate Question of Life, the Universe and Everything" in the book (not the movie) Hitchhiker's Guide to the Galaxy, by Douglas Adams. For more about the number 42, go to www.squidoo.com/42.